One Engine, Every Channel, One Budget
Naboria takes the signals coming back from Waze, Meta, WhatsApp, Google, and onsite placements and turns them into decisions: where the next dollar converts, which campaigns actually lifted sales, and what next week looks like. Then it pushes those decisions to every channel — no console-hopping, no fragmented reports.
What Your Data Turns Into
Every connected surface reports back — impressions, clicks, spend, conversions, revenue — organized by campaign, store, and SKU. That stream feeds one model stack. Here is what comes out the other side.
Demand Forecasts
Prophet time-series models project the next seven days of conversions and spend for every campaign, with weekly seasonality learned from your own history. Pacing problems show up as a forecast, not as a surprise at month-end.
Deliverable: a 7-day forecast per campaign, refreshed every six hours.
Marginal-Return Allocation
For every product-store combination, a Hill-curve response model estimates how much incremental conversion one more dollar would buy there — and where returns have already flattened. SLSQP-constrained optimization then solves the allocation across the whole funnel, offsite and onsite, under your total budget.
Deliverable: a recommended budget split with expected return per dollar, per location. Apply it in one click or let it push automatically.
Incrementality Proof
Correlation is cheap; lift is not. Geo-lift studies hold out matched control geographies, then measure the difference-in-differences between treated and control stores. Permutation tests put a p-value and a confidence interval on the result, so you know whether a campaign drove sales that would not have happened anyway.
Deliverable: incremental lift with confidence interval and significance, per campaign and store cluster — the number a finance team will accept.
Cross-Channel Attribution
A Waze pin, a Meta carousel, a WhatsApp message, and an onsite placement can all touch the same shopper. Time-decay weighted least squares attribution assigns credit across those touches and reports ROAS, CPA, and marginal ROI per channel — on one scale, so offsite and onsite compete fairly for the same dollar.
Deliverable: a channel attribution report with marginal ROI, generated on demand.
Controlled Experiments
Creative, offer, audience, geography — run them as proper A/B experiments rather than sequential hunches. Results are read with a two-proportion z-test, so a "winner" means statistically significant, not just ahead this week.
Deliverable: experiment results with lift and significance, feeding the next allocation.
Shopper-Level Scoring
On retailer sites running Naboria Ads, each impression is scored in real time by an XGBoost click-through model against that shopper's own behavior features. The placement shows the product that shopper is most likely to act on — not whichever creative is next in rotation.
Deliverable: per-shopper, per-placement CTR scores, with features refreshed every ten minutes.
On timing: the heavy lifting runs overnight — yesterday's signals aggregated, the allocation re-solved, updates pushed to every channel before the first store opens — while forecasts and lift estimates refresh through the day. The cadence is what makes it operational; the models above are what make it worth running.
Upper-Funnel Reach
Drive awareness, consideration, and shoppers toward the store.
Waze Local
Branded pins appear on the Waze map at locations chosen by the morning's optimization run. Shoppers driving nearby see your brand at the moment a detour is actually realistic — not while sitting at home.
Optimized for: drive-to-store conversion, proximity-triggered awareness.
Budget control: reallocated per location as performance signals change.
Meta Advantage+
Dynamic carousels on Facebook and Instagram put your products in front of high-intent audiences. Budget shifts automatically toward the zip codes, audiences, and creatives that convert — and away from the ones that don't.
Optimized for: awareness, consideration, and conversion at scale.
Budget control: ad sets rebalance per location against geo-lift signals.
WhatsApp Business
Localized promotional messages reach opted-in shoppers on the messaging app Puerto Ricans use most. The right offer, at the right moment, where shoppers already are — not buried in a feed.
Optimized for: repeat purchase, loyalty, personalized promotions.
Budget control: message volume and segmentation tuned by category performance.
Google Ads
Search and performance campaigns capture shoppers already looking for your category, and extend reach across the Google properties they browse afterward — coordinated with the same budget and the same measurement as every other channel.
Optimized for: high-intent capture, category defense.
Budget control: bids and geo-targeting rebalanced with each allocation run.
Lower-Funnel Conversion
Sponsored placements where the shopper is already buying. One surface is live today; the large-format networks are in progress.
Naboria Ads Live
Our own onsite ad delivery engine powers sponsored product placements for Puerto Rico retailers that don't operate their own retail media network. The same cross-funnel optimization applies — offsite awareness flows into onsite conversion through one platform.
Optimized for: retailer storefront monetization, sponsored relevance.
Mechanism: XGBoost-ranked candidates, first-price auction clearing.
Walmart Connect Roadmap
Sponsored product and display placements across Walmart's digital and in-store surfaces. Once integrated, Naboria will coordinate Walmart Connect spend with your offsite campaigns so awareness built on Waze and Meta closes inside the Walmart funnel.
Status: planned 2026 integration. Naboria's optimizer and measurement layer already model onsite placements as a first-class surface — the commercial integration is what remains.
Walgreens (WBA) Roadmap
Sponsored placements through Walgreens Advertising Group across walgreens.com, the Walgreens app, and in-store digital media — reaching the pharmacy and convenience shopper at the moment of category decision.
Status: planned 2026 integration, sequenced after Walmart Connect.
Cross-Funnel Optimization
One platform, two surfaces, one budget — from awareness to checkout.
Most brands run offsite and onsite in separate workflows, with separate teams and separate measurement. The two halves of the funnel end up competing for the same budget while nobody can compare them on equal terms.
Naboria treats them as one funnel. ML-driven allocation continuously rebalances spend between the upper-funnel campaigns that drive a shopper into the store and the lower-funnel placements that close the sale once they're there.
The result: every dollar — whether it lands on a Waze pin or a sponsored product slot — is optimized against the same outcome and measured against the same closed-loop attribution.
See What This Means for Your Business
Naboria creates value for every stakeholder in the retail supply chain.