Run the Full Funnel From One Platform
Naboria unifies offsite reach — Waze, Meta, WhatsApp, Google — with onsite retail media, applies cross-funnel ML budget optimization, and proves impact with geo-lift measurement against matched control geographies.
Unified Activation, Real Accountability
One platform, every connected channel, and measurement that survives scrutiny.
Offsite and Onsite, One Engine
Most brands run offsite and onsite retail media in separate workflows with separate teams — and can never compare them on equal terms. Naboria builds, deploys, and measures campaigns across both surfaces from a single platform: one budget, one workflow, one report.
Closed-Loop Measurement
See what your spend actually produced, geography by geography. Geo-lift measurement — difference-in-differences with permutation tests against matched control areas — isolates the incremental impact of each campaign, so you know which activations drove conversions and revenue that would not have happened anyway, where, and by how much.
Cross-Funnel ML Optimization
Reach shoppers from awareness to checkout — Waze Local drive-to-store pins, Meta Advantage+ carousels, WhatsApp Business messaging, and Google Ads, plus onsite placements as those networks connect. Hill-curve allocation moves budget between upper and lower funnel against a single outcome.
From Trade Spend to Proven Impact
Naboria is the connective tissue between brand strategy, channel execution, and proof.
Moving from fragmented operations to unified activation removes the friction of managing each channel in isolation. ML-driven budget allocation and geo-lift measurement turn every campaign into a measurable, optimizable investment — rather than a leap of faith spread across four ad consoles.
That matters most for trade spend, where the money is large, the attribution is traditionally weakest, and "we ran the program" has too often been the only available answer.
On onsite networks: Naboria activates offsite channels and Naboria Ads today. Walmart Connect and Walgreens (WBA) are planned 2026 integrations — the optimizer and measurement layer already treat onsite as a first-class surface, so connecting them is integration work rather than re-architecture.
How Value Flows
From activation budget to proven sales impact — every dollar accountable.
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