Naboria AI - For Brands

Drive Sales with Precision

First-party data. Point-of-purchase placement. Measurable ROAS.

First-Party Data Targeting

Unlike broad digital advertising, onsite retail media reaches shoppers who are already browsing and buying. Naboria Ads uses the retailer's first-party data — purchase history, browsing behavior, and session context — to place your products in front of the shoppers most likely to convert. No third-party cookies, no wasted impressions.

Performance metrics showing campaign results

Transparent, Measurable Results

Every impression and click is tracked and attributed to your campaign. Real-time dashboards show spend, CTR, and conversion predictions — so you always know what's working and can adjust instantly.

Cost Models

Choose the pricing model that fits your campaign goals.

CPC — Cost Per Click

With CPC, you only pay when a shopper actively clicks your sponsored placement. This makes it ideal for performance-focused campaigns with a direct path to conversion — driving traffic to a product page, a promotion, or a category. CPC maximizes budget efficiency since every dollar spent corresponds to a measurable shopper action.

Best for: product launches, limited-time promotions, high-margin SKUs where conversion is the primary goal.

CPM — Cost Per Thousand Impressions

With CPM, you pay for every thousand times your ad is shown, regardless of clicks. This is ideal for brand awareness campaigns where visibility across the retailer's high-traffic pages is the goal — building recognition among shoppers before they reach the purchase decision.

Best for: new market entry, seasonal brand building, and reaching broad audiences across a retailer's full digital storefront.

Closing the Loop with Sales Data

From impression to purchase — measure what actually matters.

Sales-Driven ROAS

Because Naboria Ads operates directly on the retailer's storefront, purchase data is available alongside ad event data. This closes the attribution loop — connecting a shopper's click on a sponsored placement to an actual sale. Return on Ad Spend (ROAS) is calculated against real transaction data, not modeled proxies, giving brands a ground-truth view of campaign profitability.

ML-Optimized Placements

Naboria Ads continuously feeds impression, click, and sales data into an XGBoost pipeline that predicts CTR and booking conversion for each placement. Over time, the platform learns which combinations of shopper, product, and context drive the most revenue — automatically surfacing your ads where they will perform best.