We build onsite retail media infrastructure for Caribbean retailers and brands.
Naboria AI was founded on the belief that every click tells a story. Based in Puerto Rico, our primary market is the island and the broader Caribbean region — markets underserved by the major retail media networks. Our flagship product, Naboria Ads, is an onsite retail media platform: retailers embed sponsored product ads directly on their own digital storefronts, reaching shoppers at the moment of purchase using first-party data. Brands get transparent, real-time dashboards showing impressions, clicks, and sales impact. Retailers unlock a new ad revenue stream from the traffic they already own. Under the hood, behavioral signals are captured, buffered through Kafka, stored in ClickHouse, and fed into a dbt + XGBoost pipeline for CTR and conversion prediction.
Puerto Rico is a US territory in the northeastern Caribbean with a population of approximately 3.2 million. It is a bilingual (Spanish and English) island with a US legal framework, US currency, and growing tech and startup ecosystems — making it a unique launchpad for reaching both US and Latin American audiences.
Built by someone who has done it at scale.
Héctor is a bilingual (Spanish/English) software engineer and data scientist from Puerto Rico with over 20 years of industry experience. He holds a PhD in Computer Science & Engineering from the University of Michigan and is a Faculty Lecturer in the same department.
Héctor spent 7+ years at Criteo leading retail media engineering — from Senior Data Engineer to Staff ML Lead to Engineering Manager of Retail Media Ad Serving — building ad-serving systems that processed hundreds of millions of events daily and ML models for sponsored product ranking, budget pacing, and auction optimization. He subsequently worked at Symbiosys on retail media offsite ML pipelines, and is currently Senior Engineering Manager of the Autonomy Data Platform at Woven by Toyota.
Earlier in his career he was a Software Development Manager at Charles Schwab (thinkorswim trading platform) and a Software Development Engineer at Amazon. He holds a Retail Media Platform Certification and a patent in quantum computing simulation.