The premier Retail Marketing Activation Platform (RMAP) for Puerto Rico — connecting the warehouse, the shelf, and the smartphone.
Founded in Puerto Rico, Naboria AI bridges the gap between physical shelf reality and digital marketing demand. We integrate daily verified shelf audits with automated multi-channel activations — so every marketing dollar drives a physical sale at a stocked shelf. No blind advertising. No wasted impressions.
See How It Works Explore SolutionsBuilt by someone who has done it at scale.
Héctor is an experienced software engineer and data science leader from Puerto Rico with over 20 years of industry experience. He holds a PhD in Computer Science & Engineering from the University of Michigan and is a Faculty Lecturer in the same department.
Héctor spent 7+ years at Criteo leading retail media engineering — from Senior Data Engineer to Staff ML Lead to Engineering Manager of Retail Media Ad Serving — building ad-serving systems that processed hundreds of millions of events daily and ML models for sponsored product ranking, budget pacing, and auction optimization. He subsequently worked at Symbiosys on retail media offsite ML pipelines, and is currently Senior Engineering Manager of the Autonomy Data Platform at Woven by Toyota.
Earlier in his career he was a Software Development Manager at Charles Schwab (thinkorswim trading platform) and a Software Development Engineer at Amazon. He holds a Retail Media Platform Certification and a patent in quantum computing simulation.
Proudly built in Puerto Rico for Puerto Rico's $10B+ retail sector.
Puerto Rico is a US territory in the northeastern Caribbean with a population of approximately 3.2 million. It is a bilingual (Spanish and English) island with a US legal framework, US currency, and growing tech and startup ecosystems — making it a unique launchpad for reaching both US and Latin American audiences.
Beyond Puerto Rico, the Caribbean represents 700+ islands and over 45 million consumers across dozens of markets. Puerto Rico's unique position — US-regulated, bilingual, and well-connected — makes it the ideal gateway to scale inventory-aware activation throughout the region.
In fragmented island markets, the gap between warehouse inventory and shelf reality is even wider than on the mainland. Naboria's daily-audit-to-activation model is purpose-built for these conditions — where every distribution mile counts and every wasted impression has an outsized cost.
Why Naboria is not just another retail media platform.
Traditional retail media optimizes for clicks and impressions. Naboria optimizes for shelf movement. We start with what is physically available, then generate demand — never the other way around.
Our data comes from IntelliShelf's verified daily shelf audits — not delayed POS feeds or estimated inventory models. You're making decisions on ground truth, not guesswork.
Campaigns auto-pause at the zip code level when product goes out of stock. Every impression leads to a product the shopper can actually buy. No more driving customers to empty shelves.
From shelf audit to digital activation to shelf depletion — Naboria proves the ROI of every dollar spent. See which campaigns moved product, at which stores, by how much.
Visit our FAQ for answers about the platform, pricing, data, and getting started.
Frequently Asked QuestionsThe retail media landscape, inventory-aware marketing, and the industry forces shaping the channel.
An introduction to retail media as a channel — covering onsite sponsored products, offsite audience extension, and how retailers have become significant advertising platforms in their own right.
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Read MoreAn overview of how retail media bridges brand advertising and point-of-purchase shopper behavior — from onsite sponsored products to offsite audience extension and full-funnel strategies.
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