Stop Managing Ads. Start Activating Demand.
Naboria AI unifies offsite reach — Waze, Meta, WhatsApp, Google — with onsite retail media in a single platform. One campaign, one budget, one closed-loop measurement layer built for Puerto Rico.
Built by an engineer who spent 7 years leading retail media ad serving at Criteo — plus Amazon, Charles Schwab, and a PhD from the University of Michigan. Meet the founder
The Activation Gap
Puerto Rico's retail sector moves more than $10 billion a year. The marketing that drives it runs in four disconnected consoles.
Four consoles, zero answers
Brands and distributors spend real budget across Waze, Meta, WhatsApp, and Google — each managed in its own interface, each reporting its own numbers in its own format. Nobody can say which one actually sold a case of product.
So budget gets split by habit rather than evidence, underperforming geographies keep getting funded, and the campaigns that genuinely move inventory never get scaled.
One engine instead
Naboria replaces the console-hopping with a single activation engine. Build a campaign once; Naboria deploys, optimizes, and measures it across every connected channel — treating the full funnel as one optimization problem rather than four separate ones.
Budget moves toward what converts, automatically, every morning — and every dollar reports into the same measurement layer.
What Makes an RMAP Different
Three things a stack of separate ad tools structurally cannot do.
Cross-Funnel Optimization
Upper-funnel offsite reach and lower-funnel onsite placements are optimized against a single outcome. ML budget allocation moves spend across the whole funnel — awareness through checkout — instead of letting each channel optimize for its own vanity metric.
Built for Puerto Rico
Purpose-built for the island's distribution routes, bilingual shoppers, and retail geography. Native WhatsApp activation and Waze coverage tuned to how product actually moves here — not a mainland platform with the labels translated.
Closed-Loop Proof
Connect digital spend to physical sell-through. Geo-lift measurement (difference-in-differences with permutation tests) shows which campaigns moved product, at which stores, by how much — and feeds that back into the next morning's allocation.
What's Live Today, and What's Next
We would rather tell you exactly where the platform stands than have you find out on a call.
Activating now Live
- Waze Local — drive-to-store pins, allocated per location
- Meta Advantage+ — Facebook and Instagram product carousels
- WhatsApp Business — opt-in localized promotions
- Google Ads — search and performance campaigns
- Naboria Ads — our own onsite engine for regional retailers
- Geo-lift measurement and cross-funnel budget optimization
On the roadmap 2026
- Walmart Connect — onsite sponsored placements at mass retail
- Walgreens Advertising Group (WBA) — pharmacy and convenience
- Additional regional retail media networks across Puerto Rico
- Caribbean market expansion beyond Puerto Rico
Why say so? Onsite retail media networks are the direction the whole channel is heading, and Naboria is architected for them today — the optimizer and measurement layer already treat onsite as a first-class surface. The commercial integrations are in progress, not shipped.